P&G Announces "Tartar Control Crest Fish Sticks"

by christopher taylor

CINCINNATI--Proctor & Gamble, wanting to break into the frozen seafood market, announced the production of "Tartar Control Crest Fish Sticks" yesterday.

"People trust the 'Tartar Control Crest' name," said Norb "Saucy" Mayrhofer, general manager of Procter & Gamble's Commercial Products Group. "It was a natural fit."